What Is a Blank? The Ultimate Guide for Clothing Brands

Launching a clothing brand starts with choosing the right foundation — and in apparel manufacturing, that foundation is the “blank”. In this guide we’ll dive into exactly what a blank is, why it matters, how to select the right one (including weight, materials, fit), and how blanks support your brand strategy in the UK & Europe.

Understanding “Blank” in Apparel Production

A blank garment is a plain piece of clothing without any logos, prints, or external branding. It’s essentially your blank canvas — ready for customization, either by printing, embroidery, labelling or re-branding.
For example, when we say “100% Organic Cotton Luxury Blanks with no minimums”, we mean garments that you can order in any quantity and then apply your brand’s design, while the base‐garment remains unbranded.

Why blanks are important for clothing brands

• They allow faster market entry: you don’t need fully custom manufacturing from day one.

• They reduce development cost and risk: since the garment already exists, you only need to customize.

• They support scalability: you can order small quantities (“no minimums”) and grow as your brand grows.

• They preserve brand identity: high-quality blanks elevate your finished product and support your positioning.

Key Elements to Consider When Choosing a Blank

Weight & Fabric Quality

The “weight” of the blank refers to the fabric density (often expressed in GSM — grams per square metre) and has a big impact on feel, drape and durability. Premium blanks often use heavier fabric (for example 220–280 gsm for tees, 400+ gsm for hoodies).
When we say our blanks are “luxury”, we mean fabric that feels substantial and retains its fit and structure through wash and wear.

Materials & Sustainability

Material choice is a major factor. For example: our blanks use fair-trade organic cotton from controlled cultivation — sustainable, free of harmful pesticides and chemical fertilizers. This is not just good for the planet but also supports your brand’s ethical story.
According to industry insights, eco-friendly blanks (organic cotton, recycled textiles) are increasingly valued by consumers.

Production & Ethical Manufacturing

Where and how the blanks are made matters. For instance: our blanks are produced in Portugal in factories that uphold high standards of ethical practice. Ethical manufacturing builds trust — both with your brand and with consumers seeking transparency.

Sizing, Fit & Label/Tag Policy

• Each blank should have a clear “Sizing” section with exact measurements so you can choose the correct size and style fit for your brand.

• Be aware of label/tag policy: some blanks come with standard sizing and care labels sewn-in and may not allow custom branding of the blank itself (unless you source blanks specifically for private-labelling).

• Fit is part of the blank’s quality: how the neckline sits, shoulder seam placement, shrinkage, pre-treatment, etc all influence the final garment.

MOQ (Minimum Order Quantity) & Flexibility

One of the main benefits of blanks is often flexibility: many blank suppliers offer “no minimums”, meaning you can order one garment or thousands. This is ideal if you are a startup testing designs or doing limited drops. 

How to Use Blanks for Your Brand

1. Start with the blank — select the style (tee, hoodie, sweatpants), material (organic cotton, blend), weight and finish that align with your brand identity.

2. Apply your branding / customization — once you have the blank, you can add prints, embroidery, labels, trims, tags.

3. Maintain quality consistency — because the blank is what your customer actually touches first, ensure it meets your standards for feel, fit, durability.

4. Scale smartly — begin with small runs if you have no minimums, then ramp up once the design proves itself.

5. Communicate the story — highlight the quality of the blank (organic cotton, ethical production, no branding) as part of your marketing message (“Our garments start as luxury blanks”).

Common Questions & Clarifications

• What is the weight of the blanks? → Check the “Description” section of the product page: it will list weight, specifications and benefits.

• How are your products produced? → They are made in Portugal, using highest quality fabrics — ethical manufacturing, fair trade.

• What materials do you use? → Fair-trade organic cotton from controlled cultivation. Sustainability is built into the product.

• How do I choose the right size? → Use the exact measurements provided on each product page’s “Sizing” section.

• What is the “Archive”? → A category of items being discontinued; you can still order while in stock.

• Will you have more colours or styles? → Yes: new colours and styles introduced each season. Stay subscribed to the newsletter to be updated.

• B2B: What are the minimums for wholesale blanks? → None: you can order as few as you like and scale up.

• B2B: How to access wholesale prices? → Log in, go to “Shop Now”, choose a blank item — wholesale pricing tier will show.

• B2B: Do the blanks include tags or labels? → They include standard sizing & care labels sewn in; they cannot be customized unless specified.

• How do you ensure fair trade & ethical manufacturing? → We work with certified factories in Portugal to ensure fair working conditions and ethical production.

• Are you sustainable? → Yes: organic materials, ethical manufacturing, transparency and responsibility are at the heart of our brand.

• What is a bulk order? → Large quantity purchase; for blanks you may order any quantity (no MOQ), which gives flexibility for test drops or bigger launches.

In the apparel industry, the blank is more than just a plain garment — it’s the foundation of your brand’s product. Choosing the right blank means selecting the right fabric weight, material, fit, production ethics, and order flexibility. With quality blanks as your base, you’re set up to customize, scale and launch with confidence.

If you’re ready to take the next step, explore our 100% Organic Cotton Luxury Blanks, review our size guides and sizing tables, and let us help you build your brand’s next drop with a premium blank that reflects your vision.

👉 Ready to get started? Browse our blank collection now and begin the journey from blank to brand.